Micro – strategies    
   
•    Making and developing new brand for supplying products in and out of the country 
•    Developing the market through participation with valid international brands and trading types of lubricants derivatives 
•    Developing and extending capillary distribution network and managing it in the country
•    Expanding effective advertising programs
•    Managing comprehensive risk in all aspects of the organization 
•    Renewal and optimization production and packaging procedures 
•    Developing human resources through expertise – orientation and knowledge – based

   Macro – strategies

•    Developing the market share in all products through increasing competitive and customer – oriented power with accentuating on distribution network and brand 
•    Improving financial and operational productivity of the organization through reinforcing productive substructures 
•    Developing human resources productivity ( empowerment , specialization , knowledge – orientation and structural appropriateness
•    Developing exports

Major goals
-    Success in competitive market and developing the companies activities
-     using technology and modern machinery in producing types of Oil and petrochemical products and increasing the company's criteria according to the customers' aims 
-    Social responsibility against customers and making a suitable general mental image of the company
-    Increasing common attempt of the staff and supporting each other to grow and improve the company's purposes
-    Offering sheer and inclusive services and converging in rendering specific services to the customers all over iran and the world